INBOUND MARKETING

                                                 INBOUND MARKETING

  

Inbound Marketing is that marketing strategy which attracts the attention of the prospects      towards the products and services through content marketing, social media marketing,        search engine optimization, events and webinars. The main objective of Inbound Marketing  is to create a valuable relationship with the prospects that have a positive impact on your  business as well as potential customers.

INBOUND MARKETING PROCESS

  1. Attract: 

Attracting customers is the first step in the inbound marketing methodology. At this initial marketing stage, the customer is provided with the right content, at the right place, and at the right time through search engine optimization and social media marketing.

2. Convert:  

Once the right visitors have been attracted to the site, the goal is to convert them into leads through obtaining their contact information on a landing page. In order to receive this valuable information, the remarkable content they need at that very moment is offered to them. This helps give them the information they are looking for, while providing you, the marketer, with their contact information to effectively market to them.

3. Close: 

The closing stage is where leads are transformed into customers. At this later marketing stage, specific marketing tools such as marketing automation, lead nurturing, and social media monitoring are utilized to ensure that the correct leads are closed at the perfect time. 

4. Delight:

Inbound marketing revolves around providing outstanding content to both your leads and your customers. This means that even after a lead is closed, they still must be engaged through dynamic content, social media, and trigger marketing. The goal of delighting the customers is both being able to solve their issues, and turn them into promoters of your business.

EXAMPLES OF INBOUND MARKETING

   1. CONTENT MARKETING

   Content, which often takes the form of an ebook, video, infographic, or slide deck, is the       fuel for most (if not all) of your lead generation campaigns. No matter what channel you         choose — whether it’s your website, blog, or email marketing — you need a high-value         offer to pique the interest of your lead. Quality content that shows a true understanding of     the lead’s business challenges is the perfect way to grab the customer’s attention, begin       building that needed brand awareness, and entice her to fill out a form at the same time.

  

   2. WEBSITE

  Your website is where you want to drive all of your lead generation efforts. It is your home    base and where a lead can find everything he needs to know about your company. Your        website is also where you house your contact information for leads that you want to             contact you right away, and where you can attempt to capture lead information through   forms. If it’s done well, your website can really show your personality and attract the             attention of your prospects.

 3. BLOG

 Your company blog is where you get a chance to inject your personality and build credibility   as the thought leader in your space. By leveraging subject matter experts from within your   organization, your blog can be a destination spot for potential customers looking for best     in your industry.

4. SOCIAL MEDIA

Social media is a great platform for you to share your voice and spread the word. There are many channels to choose from, like Facebook, Twitter, LinkedIn, and Google+, and each one enables your business to build an organic following and attract brand ambassadors. Social channels are a great place to share your content, blogs, and other product or service-specific information, while also adding your brand’s personality to the tone of the message. Paid advertising on social channels enables you to collect lead information and get your message seen by many, based on specific targeting criteria.

5. SEARCH ENGINE OPTIMIZATION

SEO (search engine optimization) plays a crucial role in attracting potential leads to your website through organic searches on search engines such as Google, Yahoo!, and Bing. By choosing to set up business-specific keywords, you can optimize and build your website so that when a lead searches for one of your keywords on a search engine, your website pops up on the first few pages of Google.

                                              ------THANK YOU-------