ARTIFICIAL INTELLIGENCE(AI) IN MARKETING
ARTIFICIAL INTELLIGENCE(AI) IN MARKETING
What is Artificial Intelligence Marketing?
Artificial intelligence marketing (AI Marketing) is a method of leveraging customer data and AI concepts like machine learning to anticipate your customer’s next move and improve the customer journey.
The evolution of big data and advanced analytic solutions have made it possible for marketers to build a clearer picture of their target audiences than ever before; and in this hotbed of advancement lies artificial intelligence (AI) marketing.Armed with big data insights, digital marketers can greatly boost their campaigns’ performance and ROI, all of which can be achieved with essentially no extra effort on the marketer’s part.
5 WAYS ARTIFICIAL INTELLIGENCE CAN BE USED IN MARKETING
5 WAYS ARTIFICIAL INTELLIGENCE CAN BE USED IN MARKETING
1. Take Sales Forecasting to the Next Level
AI takes conversion management solutions to the next level. Marketers can now compare sophisticated inbound communication side-by-side against traditional metrics to help answer difficult strategy questions. With AI marketing, there are no longer questions about whether or not a prospect is ready for a discussion, the data provides the answer.
2. Gain a Deeper Understanding of Your Consumers
With AI solutions, marketers know exactly what consumers are thinking, saying, and feeling about the brand in real time. Similarly, with the onslaught of social media available (and the AI to analyze it), marketers can truly understand what customers are feeling. Savvy marketers can harness this data in real-time and then quickly modify messaging or branding for maximum effectiveness.
3. Optimize Digital Advertising Campaigns
While there are various ways to optimize digital advertising and account-based marketing, AI solutions help marketers take them a step further for deeper insight and analysis. AI can tap into the abundance of consumer data hidden in keyword searches, social profiles, and other online data, for smarter and more effective digital ads. The results are human-level outcomes and insights without the manual human labor.
4. Create Detailed Consumer Profiles
This abundance of data can also help feed consumer profiles. AI solutions provide marketers with deeper knowledge of consumers and prospective clients, enabling them to deliver the right message, to the right person, at the right time. The secret to building a truly comprehensive profile lies in capturing data during every single consumer interaction. Marketers can use AI solutions to take these profiles a step further, refine marketing campaigns, and create highly personalized content.
5. Join Real-Time Conversations with Consumers
One of the advanced capabilities of AI is its ability to analyze large blocks of open content and identify trends. This allows brands to interact directly with consumers in real time through online conversations or events. Communicating with consumers at the precise ‘decision-making moment’ can help directly influence buying decisions. AI helps marketers monitor these social conversations and other open forums to identify any relevant conversations.
EXAMPLES OF ARTIFICIAL INTELLIGENCE IN MARKETING
1.Search engines
AI has had a profound impact on the way that we search, and the quality of the search experience, that we often tend to take for granted in 2019.
Google first started innovating with AI in search in 2015 with the introduction of RankBrain, its machine learning-based algorithm. Since then, many ecommerce websites (including Amazon) have followed in Google’s footsteps and incorporated AI into their search engines to make product searching smarter.With innovations like natural language processing and semantic search, search engines can determine the links between products and suggest similar items, find relevant search results, and auto-correct mistakes, helping consumers to discover products even if they don’t know exactly what they’re looking for.
Brands are using the power of AI to personalize email marketing campaigns based on preferences and user behaviors. This makes it possible to better connect with them and, with a bit of luck, turn them into clients.
Machine learning or automatic learning can analyze millions of data about the consumer to then determine the best times and days of the week to contact the user, the recommended frequency, the content that catches their attention the most, and which email subjects and titles generate more clicks. Wouldn’t you love to know all about this so you can launch the main metrics of your digital marketing campaigns?
Boomtrain, Phrasee, and Persado are some tools that AI applies to email marketing. And according to Phrasee, its generation of email subject lines surpasses those of a human by over 95%. Persado even says that its cognitive content exceeds what a human could do 100% of the time.
4. DIGITAL ADVERTISING
Digital advertising is, without a doubt, the area of digital marketing that’s most successfully adopted artificial intelligence.For example, Facebook and Google ad platforms already use machine learning and artificial intelligence to find people more prone to making the advertiser’s desired action. To achieve this, they analyze the user’s information, like their interests, demographics, and other aspects to learn and detect the best audience for their brand.
Google AdWords already has an automatic auction-based system that lets advertisers pay the lowest possible cost per conversion.There’re also already platforms that incorporate AI and the analysis of big data candidates in their processes… but wait until we tell you about Adext.
INTRODUCING ADEXT
Adext is an Audience Management as a Service (AMaaS) that uses deep, transfer and machine learning to automate the handling and optimization of your ads on platforms like Google AdWords and Facebook Ads. This means that, in addition to testing different audiences on each ad (up to 480 everyday!) to detect the one most likely to make the desired action or conversion, it’s able to identify and learn which platforms are most profitable and then channel the investment toward them.
Its intelligent algorithms adjust and optimize budgets every hour so that the advertiser can obtain the highest sustained conversion rate (which is guaranteed under contract, or else the software is free) and on average, its increasing ads performance by 83% in just 10 days!
If you want to take advantage of its benefits and enjoy the new era of digital advertising, you can start by reading this step by step guide. Connecting Adext AI to your AdWords and Facebook Ads accounts take around 5 minutes.
5. WEB DESIGN
If you thought a good website couldn’t exist without the help of a programmer and designer… well, that’s a thing of the past.
Today, there are already applications, like Grid, that use artificial intelligence to design a website based on user-provided information (like images, text, calls-to-action, etc.). They can make the website look professional in much less time and at an unbeatable price.
2. CONTENT CURATION
AI is not only able to generate content; it can also curate it. Content curation by artificial intelligence will make it possible to better connect with visitors on certain websites and show them more relevant content.This technology is commonly used to make personalized content recommendations that the user may find interesting, such as the typical, “people who buy X also buy Y,” like we constantly see on Amazon.
Netflix’s recommendation system can also give you suggestions for movies and TV shows you might find interesting. And it’s pretty accurate!
Now, the question is: How can you benefit from it?Imagine showing each of your blog’s visitors articles that are more relevant to them, based on posts and topics they’ve already looked at on your blog. They’d definitely spend more time on it.
3. EMAIL MARKETING
Netflix’s recommendation system can also give you suggestions for movies and TV shows you might find interesting. And it’s pretty accurate!
Now, the question is: How can you benefit from it?Imagine showing each of your blog’s visitors articles that are more relevant to them, based on posts and topics they’ve already looked at on your blog. They’d definitely spend more time on it.
3. EMAIL MARKETING
Brands are using the power of AI to personalize email marketing campaigns based on preferences and user behaviors. This makes it possible to better connect with them and, with a bit of luck, turn them into clients.Machine learning or automatic learning can analyze millions of data about the consumer to then determine the best times and days of the week to contact the user, the recommended frequency, the content that catches their attention the most, and which email subjects and titles generate more clicks. Wouldn’t you love to know all about this so you can launch the main metrics of your digital marketing campaigns?
Boomtrain, Phrasee, and Persado are some tools that AI applies to email marketing. And according to Phrasee, its generation of email subject lines surpasses those of a human by over 95%. Persado even says that its cognitive content exceeds what a human could do 100% of the time.
4. DIGITAL ADVERTISING
Digital advertising is, without a doubt, the area of digital marketing that’s most successfully adopted artificial intelligence.For example, Facebook and Google ad platforms already use machine learning and artificial intelligence to find people more prone to making the advertiser’s desired action. To achieve this, they analyze the user’s information, like their interests, demographics, and other aspects to learn and detect the best audience for their brand.
Google AdWords already has an automatic auction-based system that lets advertisers pay the lowest possible cost per conversion.There’re also already platforms that incorporate AI and the analysis of big data candidates in their processes… but wait until we tell you about Adext.
INTRODUCING ADEXT
Adext is an Audience Management as a Service (AMaaS) that uses deep, transfer and machine learning to automate the handling and optimization of your ads on platforms like Google AdWords and Facebook Ads. This means that, in addition to testing different audiences on each ad (up to 480 everyday!) to detect the one most likely to make the desired action or conversion, it’s able to identify and learn which platforms are most profitable and then channel the investment toward them.
Its intelligent algorithms adjust and optimize budgets every hour so that the advertiser can obtain the highest sustained conversion rate (which is guaranteed under contract, or else the software is free) and on average, its increasing ads performance by 83% in just 10 days!
If you want to take advantage of its benefits and enjoy the new era of digital advertising, you can start by reading this step by step guide. Connecting Adext AI to your AdWords and Facebook Ads accounts take around 5 minutes.
5. WEB DESIGN
If you thought a good website couldn’t exist without the help of a programmer and designer… well, that’s a thing of the past.
Today, there are already applications, like Grid, that use artificial intelligence to design a website based on user-provided information (like images, text, calls-to-action, etc.). They can make the website look professional in much less time and at an unbeatable price.
